Self-paced videos
24/7 access
Storytelling for Rising Leaders
A self-paced, 6-week online course
Built for Product Managers and Engineering Managers who want to build more influence — so your ideas get funded, your roadmap gets buy-in, and your voice lands with execs.
What Students Say
"The content of the class is top-notch and well organized. Each class was entertaining and engaging. The class gave me a platform to tell stories and prepare myself for the future. And Connie's personal feedback on my assignments added so much value! I think product folks who practice her concepts regularly become good storytellers and advance their careers."
Jay R.
Director of Product, ex-orbitz
Instructor at Product School
"I find it difficult to convince senior VPs. But my job as an Engineering Manager is to get buy-ins from these senior VPs. This storytelling class gave me frameworks. Now I know exactly how to structure my stories to make them convincing."
Cheng
Engineering Manager, Google
I had so many "aha moments" as I went through the content. The class is unique because I was able to get direct access to Connie the instructor to receive customized feedback for my learning. She is very easy to talk with and all her advice was really on point. You have a chance to talk to different industry leaders in the world which will help expand your network as well."
Penny
Data Engineer, Rakuten
"I wish I had taken this class earlier in my career to become better at influencing my stakeholders. You will learn an incredibly powerful set of tools that is easy to get started with but will change how you communicate with the world."
Kaustav
Staff Product Manager, Intuit
Proven Effective at Top Companies
Curriculum
The class contains 6 modules of content. Each module can be completed in a week, but some students take 2 weeks per module for a lighter load. Each module contains videos to watch and assignments you can practice on your own at your own pace. Taking the modules in order is recommended but you can jump to the content that most interests you as well.
Week 1: Understand your Audience with 4Storyteller
Week 2: Write your Story using AI and Story Cake - Prepare to influence
Week 3: Deliver your story with Voice and Body Language
Week 4: Hook them with Story Hooks
Week 5: Deepen your story with Narratives like Hollywood
Week 6: Bring the story home with powerful Imagery
4StoryGPT
Use AI to help you finetune your messaging
Real results, immediately
Apply what you learn to a real storytelling challenge
About the Instructor
Connie Kwan is a speaker, product executive, and CEO. She brings 20 years of product leadership experience spanning Microsoft, Atlassian, and 6 startups.
She has crafted and delivered thousands of stories to pitch for investment, present to boards, set company vision, motivate teams, and more.
She collaborated with a professional actor to create the 4S method that turns the art of storytelling into a science. This is the method we will be learning in class.
As a speaker, Kwan has told stories on public stages at Grace Hopper, Product Management Festival, Google Tech Talk, Health 2.0, and Atlassian's annual conference. Additionally, she has been on panels for Women in Product and Product Pub and was interviewed for a podcast for Practical Product. She understands how to engage different audiences through powerful narratives.
Choose How You Learn
Live team cohort
Bring It to Your Team
A hands-on 6-week live cohort with real-time coaching, Q&A, and feedback on your team's actual pitches. Includes 5 student seats and 1 manager seat.
Starts at $6,500
Contact Connie to bookSelf-paced · recommended
Storytelling for Rising Leaders
Full curriculum, videos, and 4StoryGPT — learn anytime on your own schedule.
$299 one-time
Self-paced · learn anytime · your company may reimburse
Coming soonBook a Team Cohort
Tell Connie a bit about your team and she’ll get back to you.
Frequently Asked Questions
Can I expense this class?
Yes. Most students do. Your employer may also reimburse you as an education expense. Find out how here.
What's the cancellation policy?
You can request a refund within 7 days of purchase if no more than 1 week worth of content is consumed. Email us with your feedback on what didn’t work for you to make your request.